Gymshark Deals Are Coming to GymSteals — Here's What to Expect

Gymshark has been the most requested brand since GymSteals launched. It is the gym wear brand that the gym community actually rallied around — built on athlete partnerships, community identity, and product that genuinely works for training. And unlike some of the legacy sportswear giants, Gymshark has a sales pattern that rewards people who pay attention.

That integration is in active development. Here is what to know ahead of launch.

Why Gymshark Became a Gym Culture Staple

Gymshark started in 2012 as a small supplement company that began screen-printing its own gym wear on the side. Within a few years it had pivoted entirely to apparel and become one of the most recognisable names in gym fashion globally — not through traditional advertising, but through athlete collaborations and an early, genuine investment in fitness influencer culture.

The brand's appeal is not just marketing. Their products — particularly the Vital Seamless range, the Flex range, and more recently the Studio and Training series — are well-designed for actual training. The fits are considered. The fabrics hold up. And importantly for GymSteals, they sell at prices that are genuinely painful at full price (most pieces sit between $35 and $70) but become excellent value when discounted.

Gymshark's Sale Patterns

Gymshark runs fewer but deeper sales than the major legacy brands. Their main sale windows are:

Flash Sales — Gymshark runs surprise flash sales several times a year, often with only a few days notice. These typically offer 30–40% off sitewide or on specific ranges. They are time-limited (usually 48–72 hours) and they move fast. Popular colourways and sizes sell out in hours.

Black Friday — Gymshark's Black Friday sale is genuinely one of the most aggressive in the activewear space. In recent years they have offered 50–60% off across wide swaths of their range. The trade-off is intense competition — their site has historically struggled under the load, and popular items go fast.

End of Season — Like other brands, Gymshark clears out previous-season colourways at the end of each season. These discounts tend to be quieter (30–40% off) but with better stock availability because fewer people are looking for them.

Sets Bundles — Gymshark frequently offers sets discounts where buying a matching top and bottom comes in cheaper than buying the pieces individually. These are not traditional sales but represent real savings on coordinated kit.

What Products Typically Get Discounted

Not everything in Gymshark's range discounts equally:

Leggings — The Vital Seamless and Flex leggings are among the most frequently discounted items. They are also the core of Gymshark's business, so older colourways cycle out regularly and land in sale.

Hoodies and Joggers — Gymshark's Crest Hoodie and matching joggers are a perennial gym favourite. These appear in flash sales and end-of-season clearance reliably.

Training Shorts — Sport Shorts and Arrival Shorts discount most heavily at end of summer. Good time to stock up for the following year.

Sports Bras — The Flex strappy bra and the Adapt range tend to hold full price longer, but appear in Black Friday and Flash Sale events.

What rarely discounts deeply: New colourways and brand new lines from the current season. Gymshark's strategy is to hold price on new drops and discount previous iterations.

Under Armour Is Coming Too

Following Gymshark, Under Armour is next on the GymSteals integration roadmap. Under Armour has a different appeal to Gymshark — it is more technically-focused, widely used in professional athletics, and known for holding up under serious training loads. Their HeatGear and ColdGear ranges are among the best performance fabrics in the market.

Under Armour also has a very active outlet section with genuine deep discounts — 40–50% off on previous-season technical kit is common. If you buy technical training wear rather than fashion-forward gym fits, Under Armour's sale section is one of the best places to build a kit wardrobe on a budget.

What This Means for GymSteals Users

Once Gymshark is live on GymSteals, the platform will aggregate their flash sale items and end-of-season discounts into the same feed you already use for Nike and Adidas. You will be able to filter by brand, sort by discount depth, and see Gymshark deals without having to monitor their site directly or sign up for their email list.

The same approach will apply to Under Armour — technical kit at genuine clearance prices, surfaced in the GymSteals feed the moment they drop.

What to Do in the Meantime

If you are a Gymshark regular and want to stay ahead of deals now:

• Browse the current GymSteals feed for Nike and Adidas deals that cover similar training categories
• Check back on GymSteals as Gymshark and Under Armour integrations go live
• The deals feed is updated regularly — the best time to browse is shortly after major sale events drop

The community has been clear about what they want. We are building it.